Not too long ago in my recent past I once received an unsolicited award in the Top 100 Agents (whatever) that was actually a physical award. They presented the awards at a meeting or convention somewhere in Sacramento and a team member attended to receive it. But the bulk of award notifications all involve some kind of monetary contribution, serious coin that the company bestowing the so-called award would like to extract from agents.
Nobody really seems immune to these schemes. It starts with a reputable and official award like Master's Club from the Sacramento Association of Realtors, but even those require payment for the award itself. You pay a formal event, too. And then all the newspapers and magazines hound agents for payment to publish. That's followed by other companies jumping on the bandwagon and trying to offer glitzy looking plaques.
You know, last year, I removed all of my award certificates and plaques from my home office wall. I don't need to look at that to affirm my self worth. It's also not very attractive. In its place, I have hung a framed photo of fog-covered San Francisco and below that a honu on metal. Much more fitting.
Then yesterday, I received an email congratulating me on ranking in the Top 100 Real Estate Agents list, which they haven't exactly specified the top 100 of what. They also wanted $350. To be placed on a list nobody reads. Two blows. What is next? You can read more about this and other schemes to separate Realtors from their money in my personal blog today at this link: Because Real Estate Agents Are Suckers and Low Hanging Fruit.
Certified HAFA Specialist
Sacramento Real Estate Listings
Elizabeth Weintraub is an author, home buying expert for About.com, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area with an emphasis on Elk Grove. Call Elizabeth Weintraub at 916.233.6759. Put 40 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. BRE License # 00697006.
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Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.