Years ago, when these start-up companies began springing up to capture real estate leads in northern California, I was a bit skeptical. After all, most of them were doing nothing more than forking out big bucks to buy SEO placement and advertising in hopes of capturing the eyeballs of sellers and buyers combing the internet for an agent. They dealt in volume. 90% of the leads were crap. Just some loser up late at night doing whatever turns off the brain and clicking on links, dreaming about the unreachable.
Of course, they also had to deliver the goods. Those companies promised to match top producers, but really, they accepted any agent who could breathe. Then along came Homelight, and that company was different. They hired reps who actually talked with buyers and sellers. And they disbursed leads only to qualified veteran Realtors who consistently rank in the top 1% of all agents.
The times they are a-changin'. You can read more in my Sacramento personal blog today at this link: Elizabeth Weintraub Team Wins 5 Top Awards from Homelight.
Elizabeth Weintraub is co-partner of Weintraub & Wallace Team of Top Producing Realtors, an author, home buying expert at The Balance, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown, Carmichael and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Call Elizabeth Weintraub at 916.233.6759. Put our combined 80 years of real estate experience to work for you. Broker-Associate at RE/MAX Gold. DRE License # 00697006.
Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of RE/MAX Gold. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.