Elizabeth Weintraub • Sacramento Real Estate Agent

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Broker Agent Magazine -- Scam or Good Marketing?

I'm tempted to say scam. I was notified by Broker Agent Magazine tonight that I was referred to them and nominated as an agent of the month. I've always thought this publication was something that agents bought, so I immediately asked what was expected of me, financially. The reply was they wanted to meet with me next week to discuss reprints.

So, I asked upfront about the cost of reprints.

This is what I was told:

Four page    $3495 for 1000 reprints on 80lb text plus you can buy additional reprints at a cost of $450 per thousand.
 
Six page     (tri fold)   $4995 for 1000 reprints on 80lb text and additional reprints are $450 per thousand
 
Eight page    $5995 for 1000 reprints on 80lb text and additional reprints are $450 per thousand.

If I handed out four-page reprints per year to 50 clients, it would take me 20 years to hand out 1,000.

Now, I might pay $3.00 per reprint on a lesser quantity, but something tells me that Broker Agent Magazine is going to select another "respected" nominee when I offer this negotiation.

I guess there are a lot of agents desperate for exposure who will pay $6,000 for the "privilege" of being named Agent of the Month -- oh, give me a freakin' break, why doncha.

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Elizabeth Weintraub is an author, home buying expert for About.com, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area with an emphasis on Elk Grove. Call Elizabeth Weintraub at 916.233.6759. Put 40 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. BRE License # 00697006.

The Short Sale Savior, by Elizabeth Weintraub, available with free shipping.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

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