Elizabeth Weintraub • Sacramento Real Estate Agent: September 2011

The Single Most Important Thing for Selling That Home

A client implied a few days ago that I have other sources of income primarily because I am a real estate broker. It occurred to me how little the public knows about the real estate profession. They talk to friends who feed them misinformation. Being a real estate broker means I am held to a higher standard of knowledge, which can result in a higher level of personal liability, actually. But it doesn't equate to a higher commission check. I still work for Lyon Real Estate, which has its own broker.

Moreover, sometimes sellers think that we real estate agents have a magic wand for selling their home. That we are going to do something special, out-of-the-ordinary or spectacular like fly the Goodyear blimp over their home and drop ch-ch-ch-cherry bombs or give away a free BMW. They figure we know just what to say to make that buyer whip out the checkbook and write an earnest money deposit.

The truth is buyers do whatever the heck they want to do. And I'm seeing a lot of them pause and reflect before writing an offer, which is excellent news. Impulsive purchases can lead to buyer's remorse and cold feet.

A few months ago, I'd receive offers from buyers before I even noticed their agent had shown them the home. I try to check MLS every night to follow up on my listings. Now, I see offers coming in a few days after a showing. So, either buyers are looking at more homes before making an offer or they are taking their time to consider which home they want to buy.

When I put a home on the market, I would like to kid myself that it's my carefully crafted description of the home that is motivating a buyer to go see it. However, we all know it's the photos. Because you can't sell a home online. The only thing a listing agent is doing by putting a listing on the online is motivating a buyer to want to see that home. You can't sell a home if you can't get a buyer inside of it. Photos entice a buyer. Photos tell a story. Photos speak a 1000 words. Photos deliver a message.

One of the things I've been focusing on lately is showing buyers the view from inside out. What can you see outside of the window? What is the view like? If you were standing on the front steps of that home, what do you see? Sometimes it's a picture I want to include in my listings, and sometimes it is not. We've all been there with that buyer who doesn't want to get out of the car when we pull up. Bbbbut that house is brown, and I don't like brown houses . . . whine.

I just listed an unusual condo in the Astoria condominiums in Natomas. It's a 4-story with the master suite located on the top level. It also sits at the back of the development with a view of the greenbelt. It's this location that makes the condo worth its asking price of $130,000. 2580 West El Camino Avenue, #10101, Sacramento, CA 95835 is offered exclusively by Lyon Real Estate as a short sale. For more information, call your Sacramento short sale agent, Elizabeth Weintraub, at 916 233 6759. For a private showing, call Linda Swanson at 916 607 0111.

Photo: Elizabeth Weintraub

2580 West El Camino Avenue #10101, Sacramento, CA 95835

elizabeth weintraub

 

 

Weintraub and Wallace Realtors

 

 

Elizabeth Weintraub reviews

 

 

 

Elizabeth Weintraub is co-partner of Weintraub & Wallace Team of Top Producing Realtors, an author, home buying expert at The Balance, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown, Carmichael and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Call Elizabeth Weintraub at 916.233.6759. Put our combined 80 years of real estate experience to work for you. Broker-Associate at RE/MAX Gold. DRE License # 00697006.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of RE/MAX Gold. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

The Single Most Important Thing for Selling That Home
share
A client implied a few days ago that I have other sources of income primarily because I am a real estate broker. It occurred to me how little the public knows about the real estate profession. They talk to friends who feed them misinformation. Being… more
The Definition of Insanity for a Sacramento Short Sale Agent
share
An agent yesterday called me a crack up Because I told him: If your buyer is happy, my life is complete. OK, so maybe I was half joking but I was also half serious. As a Sacramento short sale agent I am concerned if the buyers for my listings… more
How to Get the Edge to Buy a Sacramento Short Sale
share
They -- that ubiquitous they -- say that California is the land of fruit and nuts. You hear crap like that all the time when you live in California. But let me tell you, a new Field Poll released Tuesday found that 91% of voters in California say… more
There's No Place Like Home, Not Like This Short Sale in Natomas
share
An agent emailed yesterday to say he tried to show a listing but the sellers did not call him back. He asked if I could help him to get an appointment. Look no further than the red sparkly shoes on your feet, Dorothy. You've always had the power to… more
Adobe Acrobat X Pro is Essential Software to Streamline Sacramento…
share
The thing about being self-employed as a Sacramento short sale agent is the fact that limitations are present every day in my business. I am not boasting when I say there is only so much that one person can do. It's the truth. The way I stay… more
You Can Get the Conveniences of City Living in a Short Sale in…
share
I closed a short sale in Elk Grove yesterday and a short sale in Lincoln the day before that There is something odd about both of these Sacramento short sales. something they both share in common. Both of these homes have a ton of upgrades that… more
A Home for Security-Conscious Buyers in Rancho Cordova is Offered as…
share
There are days I suspect I'd be better off if I did not answer my phone. I know I'd get more work done instead of pacing the floor as I speak. I can't just sit in my chair and talk. I don't know why. I must be mobile and moving. It helps me… more
How AMS Avoids Approving Bank of America Short Sales and a New Short…
share
I received two short sale approval letters yesterday. These were both preapproved HAFA short sales that Bank of America had farmed out to AMS Loan Servicing They were approved for HAFA in June, sold in June and sat at AMS since then. The way they… more
The Best Time to List and Sell a Short Sale
share
I was reading Valarie Swanson's post this morning about short sale timelines and realized I do have something to add that conversation. That's how it goes with most articles I write. Many outside influences trigger thoughts about short sales. It… more
How Hard Is It to Get a Loan to Buy a Sacramento Short Sale?
share
In many Sacramento neighborhoods right now, we have a shortage of inventory. That means there are few homes on the market. If your short sale is on the market in a neighborhood with limited inventory, you should be getting showings. If you're… more