A Sacramento seller in Land Park called yesterday to discuss selling his home. He had his home on the market a while back and it didn't sell. When I asked him why he didn't call the agent he had been working with instead of this Land Park agent, it was pretty clear he had been extremely unhappy. I'm not exactly sure why but I suspect it had to do with communication. People think communication is all about delivering news or staying in touch, but that's not really true. It's about being on the same page, talking the same language and giving the seller enough information so that the seller can make his or her own informed decision; it's about meeting / exceeding the sellers' expectations.
This seller told me price wasn't everything. Getting the home sold is what's important. Price plays an important role, but it's not always the determining factor. There's a difference between being overpriced and not selling and being sold and moving on. Read more on my personal blog today about The Highest Offer is Not Always the Best Offer.
Certified HAFA Specialist
Sacramento Real Estate Listings
Elizabeth Weintraub is an author, home buying expert for About.com, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area with an emphasis on Elk Grove. Call Elizabeth Weintraub at 916.233.6759. Put 40 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. BRE License # 00697006.
The Short Sale Savior, by Elizabeth Weintraub, available with free shipping.
Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.