All of a sudden, I've started to receive a bunch of referrals for a Sacramento Realtor. A few referrals come from other real estate agents I have met through the AR website, but most are actually from a company based in San Francisco.
This company searches for the top producers in Sacramento and refers visitors who respond from its website. Somehow they know the huge number of homes I sell every year and that's how they target me.
Some agents object to this practice because they believe these types of companies are selling our own leads back to us, but that is an illusion from a compromised brain.
They were never our leads to start with if they didn't call us.
This is business that might not have graced our doorsteps if not for the referrals . . . which is why I have no objection to it and, in fact, downright love it. You can read more in my personal blog today at this link: Do You Need a Referral to a Sacramento Realtor?
Certified HAFA Specialist
Sacramento Real Estate Listings
Elizabeth Weintraub is an author, home buying expert for About.com, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area with an emphasis on Elk Grove. Call Elizabeth Weintraub at 916.233.6759. Put 40 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. BRE License # 00697006.
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Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.