I watched the video last week about the Realtor Safety App that our Metrolist in Sacramento is introducing to us as a member benefit. For starters, I can't figure out why Metrolist would pay for a service for us. They haven't been exactly member friendly. So there must be something in it for them. Some kind of kickback, maybe? Or a temporary subscription that converts to paid later? Or a break in their legal fees if they are sued after your death? Because if you sign up for the program otherwise, that app costs $14.95 a month.
And the Realtor Safety App marketing tries to instill fear. The message is BE AFRAID. BE very AFRAID. You could be Killed NEXT. When actually the odds are very slim. The app relies in part on agent cooperation. They actually believe an agent who is out showing homes with a client would a) first look at their cell phone, ha, ha, ha, if it's not a substantial discount at happy hour, forget that. And b) they would be willing to stop what they're doing and run over to a house where TERRIFIED AGENT B is showing a home to a scary potential buyer. Or ax murderer, take your pick.
Over and over the marketing reiterates that if TERRIFIED AGENT B is wrong, and the client is not an ax murderer, well, hey YOUR COMMISSION IS SAFE. Which is superbly insulting.
Don't take my word for it. You can read more in my personal blog today at this link: The Problem With Trusting Other Sacramento Realtors.
Certified HAFA Specialist
Sacramento Real Estate Listings
Elizabeth Weintraub is an author, home buying expert for About.com, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area with an emphasis on Elk Grove. Call Elizabeth Weintraub at 916.233.6759. Put 40 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. BRE License # 00697006.
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Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.