Elizabeth Weintraub • Sacramento Short Sale Agent • Land Park

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Although Sacramento Enjoys a Diverse Culture, Bigotry Still Exists

midtown sacramento agentI get business one of two ways these days. Either people find me on the Internet or they are referred by previous clients. When I ask callers who found me on the Internet why they picked me, I often get the same answer. It's rarely because they believe I am brilliant, witty or experienced. Rats. They say it's because I have a friendly face.

If people are looking at the Lyon Real Estate website for Midtown Sacramento agents, my profile is all the way at the bottom. Because my last name is Weintraub, and it's sorted alphabetically. My office services primarily East Sacramento, Land Park, Curtis Park, Midtown and downtown Sacramento. At the bottom of the Lyon website is not the best place to be. I mean, a person's scrolly finger can wear out getting down to the bottom. We have more than 80 agents in our office.

Although I'm happy to be blessed with a friendly face and personality, I don't think that's the best reason to choose a real estate agent. But consumers have very little information to choose from when scrolling through photographs of real estate agents.

As I was driving along Business 80 yesterday on my way to show a home, I received a phone call from a prospective home buyer. She was calling about a listing in Sacramento. OK, what is the street? She yelled into my ear: Sacramento! No, what is the name of the street? She screamed again as though I was deaf: Sacramento, California!

Excuse me, I can't give you information about a listing if you don't tell me the name of the street where the home is located. What is the name of the street? The buyer finally responded: Cougar. I know that street. That's not an area where I specialize, but I told the buyer that I would be happy to refer her to another agent to show that home.

The buyer decided to argue with me, saying her mortgage broker told her that real estate agents can show homes anywhere in Sacramento. She insisted that I show her that home. Hey, it wasn't my listing. Instead, I referred her to my associate who is a neighborhood specialist in that area. To protect the innocent, let's say my associate's name is Bonnie. I gave her Bonnie's phone number.

A few minutes later, the buyer called back. She said, "I want to work with an American."

"I can assure you that Bonnie is an American."

"No, she's not," the caller hissed, "I got her voice mail, and her last name is Hernandez."

My mind went blank. I was shocked. It took me a few seconds to figure out what this caller was saying to me. I guess I must live in a protected world because I rarely run into this type of discrimination; although, sadly, I am aware that it exists. I didn't quite know how to respond, so I did what I usually do and relied on my gut instincts, my immediate reaction.

"I can't help you," I replied, "Because I don't work with bigoted people." I swerved to miss a slow-moving vehicle, pulled my cellphone out of its holster and pressed the "end call" button. I was kinda surprised at my reaction because I don't ordinarily hang up on callers. But she royally offended me.

Photo by Big Stock Photo

sacramento short sale agent

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Elizabeth Weintraub is an author, home buying columnist for The New York Times-owned About.com, a Land Park resident, and a Land Park real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout Sacramento. Call Elizabeth Weintraub at 916.233.6759. Put 35 years of real estate experience to work for you. DRE License # 00697006.

The Short Sale Savior, by Elizabeth Weintraub, available through bookstores everywhere and at Amazon.com.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.

The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate.

 

How Many Homes Should Buyers See Before Making an Offer?

midtown agent

I showed a buyer homes in Midtown, Sacramento, last weekend. As we drove, the buyer asked me what I thought of my fellow REALTORS. That sounded like an odd question, so before answering, I probed. He said that when he bought his first home, he looked at more than 20 homes with four different agents. The reason he kept changing agents was because if he didn't buy a home during the first tour, the agent lost interest and dropped him.

The question he asked implied that agents are only out for themselves. That's the part that bothered me. I believe that when an agent accepts a client as a buyer, that agent has a duty to perform to that buyer's expectations. If it takes showing 20 homes or even 100 homes, then we show 20 or 100 homes.

Of course, previewing homes before showing, counseling the buyer and selectively choosing the homes that meet the buyer's objectives cuts down on the number of homes a buyer needs to see before coming to a decision to make an offer.

In reality, though, I showed this Midtown buyer 5 homes before he chose to write an offer. However, I have worked with some buyers for several years to find that perfect home. That's what agents do.

midtown agent

The Short Sale Savior, by Elizabeth Weintraub, coming June 2009.

Photo illustration: Flickr

sacramento short sale agent

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Elizabeth Weintraub is an author, home buying columnist for The New York Times-owned About.com, a Land Park resident, and a Land Park real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout Sacramento. Call Elizabeth Weintraub at 916.233.6759. Put 35 years of real estate experience to work for you. DRE License # 00697006.

The Short Sale Savior, by Elizabeth Weintraub, available through bookstores everywhere and at Amazon.com.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.

The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate.

 

Sometimes Clients Can Forget You're a Real Estate Agent

real estate agentsYesterday, being Columbus Day, meant there was no mail, agents couldn't call the banks to follow up on short sales and many workers got the day off. But not title and escrow companies.

I met clients at my office to walk them over to the title company for signing loan documents. These buyers had been looking for a long time to find their dream home in Midtown Sacramento and were finally going to closing on a home on which they battled multiple offers and won a Request for Repair. It had been a long road.

We met in the lobby of my office and, as usual, exchanged hugs with each other. Mrs. Buyer said, "Oh, I'm so lucky to have the day off. I guess a lot of people have the day off today. You have the day off, too, right?"

A bit of silence.

"Oh, duh, I guess you wouldn't be here then."

elizabeth weintraub sacramento real estate agent in land park

 

Photo:  Big Stock Photo

sacramento short sale agent

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Elizabeth Weintraub is an author, home buying columnist for The New York Times-owned About.com, a Land Park resident, and a Land Park real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout Sacramento. Call Elizabeth Weintraub at 916.233.6759. Put 35 years of real estate experience to work for you. DRE License # 00697006.

The Short Sale Savior, by Elizabeth Weintraub, available through bookstores everywhere and at Amazon.com.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.

The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate.