Sacramento used to have enough business to go around for everybody, but that's probably not the case today. Even though I live in a sheltered world in which I am 100% focused solely on what I do, I'd have to be blind not to notice real estate companies are closing up shop and real estate agents are taking second jobs. It makes me a bit reluctant to talk about my business, because it seems that even though the real estate market is, in many ways, in the toilet, every year I do better than last. I also don't want to make other people feel badly about their own production or themselves.
However, this blog is about me. No apologies. When I talk about what I do, it is not a reflection on anybody else. If reading my blog makes an agent feel inadequate or angry, my advice is don't read my blog.
Believe it or not, there are multiple offers going on in Sacramento. Some of those multiple offers are submitted on short sales and some are just regular transactions. The secret to attracting multiple offers is to price that listing just a hair below market value. Of course, you've got to figure out market value, and therein lies the trick.
At the moment, I am working on several transactions that involve multiple offers. One set of sellers received 11 offers this week. This can excite sellers tremendously, as you can imagine. They would probably like this to go on indefinitely. But there comes a point when an agent needs to say enough is enough and we should choose an offer to accept.
In another escrow, we are battling the bank on price. I hated to tell the agent that if her buyer won't back down and the bank refuses to negotiate, we have at least 3 or 4 other hopeful buyers who appear ready to step into her place. No questions asked.
The truth is there are buyers in Sacramento who recognize the enormous profit potential in today's real estate market. And there are buyers who just want to buy a nice home at a fair price in a good neighborhood. My job is to match those buyers with my sellers. So, how many offers does it take to sell a house in Sacramento? This week the answer is 11. I have no idea what next week will hold.
Photo: Big Stock Photo
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Certified HAFA Specialist
My Sacramento Real Estate Listings
Elizabeth Weintraub is an author, home buying columnist for The New York Times-owned About.com, a Land Park resident, and a Land Park real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area. Call Elizabeth Weintraub at 916.233.6759. Put 35 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. DRE License # 00697006.
The Short Sale Savior, by Elizabeth Weintraub, available at Amazon.com.
Lyon Real Estate is not associated with the government, and our service is not approved by the government or your lender. Even if you accept this offer and use our service, your lender may not agree to change your loan.
Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.
The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate.
Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice. It could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.








